The term omnichannel refers to the goal of delivering a consistent brand experience across all channel activity. Companies invested in omnichannel strategy are careful to ensure that their customers receive the same experience and message across different channels and devices involved within their interactions with the brand. The customers’ shopping journey is not disjointed, but completely seamless.
Omnichannel means supporting all channels and having a holistic view of the customer regardless of communication method. This is vital as customers are increasingly dictating how they want to be engaged and serviced. Unlike multichannel, omnichannel interactions are not siloed but integrated providing for richer customer experiences that are connected (digital), continuous (consistent across devices, channels, and time) and contextual (relevant) no matter how many times a customer may transition from one channel to another for one task or during an entire journey.
To customers, the shopping process is simply ‘retailing’. They don’t care about terminology and categorising the journeys they take into a marketing buzzword – instead, they want to switch from channel to channel, from device to device, picking up exactly where they left off in their purchasing process. An uninterrupted, disjointed retail experience. To us, this is omnichannel retailing.
Retailers who do not invest in multichannel thinking are at risk of failing foul to their competition – omnichannel thinking, with a cross channel mind-set will help retailers to stay ahead of the curve.
Omni-Channel Customer Care research shows that companies with well-defined omni-channel customer experience management (CEM) programs achieve a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs. These organizations also average a 3.4% increase in customer lifetime value, while those without omnichannel programs actually diminish customer lifetime value by 0.7% year-over-year.
An omni-channel experience is the expectation nowadays – the closer you can get to it the better. Consumers benefit when they are well connected to the product or service. So the challenge in the industry is to track and tailor across all the channels for the best experience – retail, web, mobile, text, phone – the good ones get this notion and do it well.
Use advanced personalisation and targeting, and offer self-service and optimal search and navigation. Allow your buyers to make repeat purchases and buy in bulk, and provide efficient omni-channel fulfilment options and helpful product recommendations.
Telsso delivers scalability and performance for high volume environments, thanks to our unique Cloud Technology. Implementations in production support more than 10 million SKUs and more than 10,000 transactions per second.
Telsso supports multiple languages, currencies, and tax calculations easing expansion into new segments and markets. Increase your customer base and attract new business opportunities by providing B2B enterprises access to your product catalogs along with integration into hybris logistics systems.
Telsso helps you optimise your processes and increase productivity to lower both the total cost of ownership and cost to serve customers. Maintaining efficient processes is not just about helping your business and serving your customers better. It is also about keeping your business in the best possible shape. And being in good shape does not only help you beat the competition, it makes you feel much better, doesn’t it?
Telsso has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue. Telsso helps you execute robust product merchandising without IT involvement. Telsso gives power back to the business owners.
Over 30 payments systems implemented for you and your customers. From the beginning you will be able to reach a global market by accepting online payments from around the world and in up to 100 different currencies.
A lot of servers all over the world are on your disposal. Your e-commerce solution has always fast availability and high performance. Telsso's CDN nodes are deployed in multiple locations, over multiple backbones.
Social media functionality already integrated. Social commerce helps companies engage customers with their brands according to the customers’ social behaviors. Telsso provides an incentive for customers to return to your e-commerce solution, provides customers with a platform to talk about your brand and products on your website.